VoPP (Value of Paper and Print) - The Effectiveness Campaign.
What Is It VoPP?
VoPP (Value of Paper and Print) is our effectiveness campaign exploring brand and marketing success from all over the world. VoPP develops rich content for our members’ sales teams to sell the value and effectiveness of print in today’s modern landscape.
Monthly emails to your teams filled with articles from media and marketing publications highlighting successful campaigns; fact sheets from local research; case studies from international and local brands; and inspirational insights to excite your next client meeting. VoPP also produces a biannual VoPP Mag filled with content and articles from leading agency creatives, top-200 chief marketing officers and thought leaders discussing the importance of the print channel our members represent and how these can be optimised with new channels. Members receive VoPP Mag copies for distribution to their customers, providing a rich resource of ideas to inspire the next campaign investment.